Questions You Should Know about commercial display products

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In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a Point-of-Purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I and Part II of this 4-part series on POP projects, we looked at the first 10 questions. Now let&#;s focus on the next 5 questions:

11. Do you have any material and color preferences or requirements for the fixture?

Thinking through your material preferences upfront can help to streamline the POP design process. Are you looking for a wood display or would you prefer metal? Would you like the main material to be acrylic or are you thinking about plastic accents? You don&#;t have to be a material expert, but you should have a good idea of the types of material you would prefer. Your POP design company can help you understand the economics related to various material choices.

If you are looking for a wood display, you may have specific ideas about whether you want a solid wood display or an MDF or particle board display with a laminate and edge banding. You may also have certain sustainability requirements such as using bamboo or other carb-compliant or eco-friendly materials. If you are thinking about a metal display, it is helpful to let your design team know if you envision wire, sheet metal, or tubing or some combination of these materials.

12. Do you know of any environmental or other requirements that you have to meet?

If you are working with a specific retailer, it is always good to check on any requirements they might have that relate to materials. Some brands like Coke have their own requirements related to the use of eco-friendly materials. For example, Coke requires that its wood displays be FSC (Forest Stewardship Council) certified. Other brands and retailers have requirements for using recycled cardboard in packing, low energy LED lights, or powder coating with little or no lead contaminants. Researching any requirements upfront can help the design team when specifying materials.

13. In what type of retail store will the display be placed and is there a specific location within the store for the display?

It&#;s helpful for the design team to know what type of retail environment your display will reside. High traffic grocery stores full of errant shopping carts may require base bumpers to protect the fixture from damage. If the design team knows the display will be placed in a chain of convenience stores, they might invest more time in figuring out how to reduce the footprint of the display.

In addition, if the design team knows the display is designated for a specific retailer, they will likely consider the décor of the retailer and will be better able to gauge things like required finish levels for the display.

14. Are there any anti-theft, electrical or other requirements for the display?

If security is an issue either because you have a high-value product or because the target store is in a seedy area, let your POP design team know. They will be able to incorporate the security requirements into the display design by using techniques such as tethering products, utilizing locking cases, or specifying anti-theft hooks.

If you are requesting LED lighting or a video player in your display, it is important to ensure that your fixture will be in a retail location where you have access to electrical power. If you can&#;t get a commitment from the retailer to guarantee access to power, then your design team may have to explore battery-powered options. The retailer might have other requirements such as not allowing the display to stick out into the aisle or requiring that inline displays be anchored to the uprights, etc. If possible, it is important to understand all the requirements imposed by the retailer and to communicate these requirements to the design team at the outset of the project.

15. How will the display be serviced?

Understanding the way your POP display will be serviced is also an important consideration. For example, some of our customers request that we incorporate brochure holders into their displays, but they have not thought through the implications of how to handle replenishing the brochures once the brochure holder is empty.

Will your point of sale display project be serviced by your own reps or third-party reps hired by your company? Or, are you depending on the retailer to keep your display well stocked and looking good? In general, it makes sense to design displays that are as easy to service as possible, but this becomes particularly important if you are relying on retailer personnel to service your display.

Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.

Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.&#;s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.

His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.

More and more agencies are replacing their adverting properties from static to dynamic LED displays because as of now motion content is more appealing and attractive in comparison to static ads. As an advertiser, you must be ready for this battle with updated technologies and more advertising properties. If you want to beat your competitors in business and want to grab more market cap, it&#;s possible only with Led Display Screens.

If you are planning to buy an LED display for an advertising purpose, here are some of the most common questions to ask before purchasing your new LED screens.

1. Where are you planning to install your Led display?

This is perhaps one of the single most important questions to ask yourself, as the response will effectively answer a whole lot of smaller, equally important questions too. For example, will the screen be indoors, or outdoors? That&#;s going to affect the level of resistance it will need to have against inclement weather such as heavy rain, and possibly against other factors such as sea spray.

Want more information on commercial display products? Feel free to contact us.

Once you&#;ve worked out the location for your LED advertising display, you&#;ll next need to think about exactly how high off the ground it will need to be, which will affect the ideal viewing distance for onlookers. The answers to all these questions will then help you make a firm decision on exactly how big or small your screen will need to be, and what pixel pitch will be appropriate for the level of detail you want to convey.

2. What purpose will your Led display serve?

This is another equally important question. On a very basic level, the answer is simple: the purpose of your LED signage is to display your content to viewers. But what you&#;ve got to consider is: what&#;s the nature of that content?

Are you simply looking for an LED advertising board to promote your product, service, or event? Or are you using it to provide them with useful information, like times, dates or schedules? Perhaps you&#;re planning on using it to entertain or to tell them more about their surroundings, or build stronger relationships with your customers by introducing them to your team or core values. You don&#;t have to narrow your options to just a single one of these, but the more specific you can be, the easier it will be to narrow down your choices with regards to exactly what screen you need.

3. How Bright Will it Get?

One of the most beneficial aspects of LED lights is that they can be fully customized. The technology used within them allows the lights to be significantly brighter than traditional incandescent bulbs. This is a great benefit to using LED lights, especially for these kinds of display purposes.

Most companies will have a projection for how bright the display will be and in turn from how far away it can be seen. This is an especially important factor to consider when your LED display is an advertising sign. You want to be sure that your advertising will be visible to the surrounding high traffic areas. Since you can customize the brightness, you should be able to achieve the look you&#;re going for in most display options.

4. Who are you planning to target with LED advertising displays?

If you&#;re planning on targeting your content to sports fans, one of the best options will be an outdoor screen with a larger pixel pitch, installed inside (or in close proximity to) sports stadiums.

If you&#;re targeting business people or commuters, on the other hand, it&#;s worth considering installing your digital advertising display in a major transit hub, like a train or bus station. You&#;ll also need to think about what your target audience is likely to be doing when they see your display, and how much time they&#;ll have. LED displays in museums can afford to be smaller and much more detailed, as audiences will be wandering around the space at their leisure. Commuters on the other hand are much more likely in a hurry when they see your display, so you&#;ll need to keep your content short, sharp, and eye-catching. In fact, speaking of content, it&#;s also worth asking&#;

5. What type of content are you planning to display?

All your decisions so far will inform your answer to this question. Once you know where your screen is going, what you&#;re using it for, and who you&#;re targeting, the next logical question is to think about exactly how you&#;re going to reach them. If they might be willing to slow down or stop for a video feed &#; or if it&#;s specifically your content they&#;ve come to see &#; then HD or 4K video might be an idea.

If they&#;re on the move to a set destination on the other hand, such as their next train or bus, then they&#;ll find a lot of value in concise, informative content like departure times and schedules, and content like LED tickers for rolling news or imminent events. If your target audience is out shopping, on the other hand, you can afford to be a little more experimental and playful with your content, as they&#;ll be even more open to new experiences. (In fact, we&#;ve got quite a few specific suggestions on the best ways to get the most out of your digital and retail signage!)

6. Where are the serviceability points?

The best designs allow for full access from the front, so tiles can be replaced and electronics can be repaired without deconstructing your installation. Most products will also require rear access for certain components. It&#;s important that you understand which components can be accessed, and from which side of the tile. The best products allow individual tiles to be replaced from the front of the LED video wall, without having to remove the entire cabinet, dramatically reducing service time and operational costs.

In The End

So, that&#;s all the important questions covered. But if you need any more help, that&#;s exactly what we&#;re here for at OneDisplay. Our Led displays are used across a wide array of sectors, giving us a great breadth and depth of expertise &#; so whatever queries you need addressing, you can trust us to have the answers! Feel free to us at [ protected]

For more advertising display solutionsinformation, please contact us. We will provide professional answers.