Who owns PB Heat?

Author: Evelyn y

May. 13, 2024

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Noritz Acquires PB Heat, Owner of Peerless Brand

According to multiple sources, including a detailed report from ZoomInfo, Noritz Corporation, an international leader in HVAC and water heating technologies, owns PB Heat. This acquisition strategically positions Noritz to expand its market presence in North America.

Noritz's Strategic Acquisition of PB Heat

On January 7, the Noritz Corporation (Kobe, Japan), a global leader in HVAC, water heating, kitchen, bath and renewables, acquired PB Heat, LLC (Bally, PA). PB Heat, LLC is renowned for providing high-efficiency, cast iron and stainless steel boilers, and the Peerless Partner indirect-fired water heaters under the Peerless brand.

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Operational Independence Maintained

Despite this acquisition, no structural changes are planned for PB Heat, LLC, or Noritz America Corporation (Fountain Valley, CA). Both entities will function separately and independently as subsidiaries of Noritz Corporation. Doug Shuff will continue to lead PB Heat, LLC, as President and CEO, supported by his seasoned executive team, including Pete Morgan as Executive VP, Gary Hainley as VP of Engineering, Dave Fuller as Controller, Barry Walsh as VP of Operations, and Mike McDonnell as VP of Marketing and Mid-Atlantic Sales.

Brand Identity and Marketing Strategy

The Peerless brand will continue to have its distinct identity and will be marketed and sold separately from Noritz's branded products. This ensures that loyal customers can still access the Peerless products through established sales channels.

Customer Relations and Continuity

PB Heat, LLC and the Peerless Brand will continue to serve their customers efficiently with the same local sales representatives. This move aims to maintain strong customer relationships and ensure seamless service.

Statements from Leadership

In a letter announcing the acquisition, Jay Hassel, President and COO of Noritz, alongside Doug Shuff, expressed their gratitude to their customers for their continued support. They stated that they "look forward to a bright future as we continue to grow together."

RE TECH are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.

The Business Impact of the Acquisition

On January 7, the Noritz Corporation (Kobe, Japan), a global leader in HVAC, water heating, kitchen, bath and renewables, acquired PB Heat, LLC (Bally, PA), a leading provider of high-efficiency, cast iron, and stainless steel boilers under the Peerless brand.

Subsidiaries and Structural Continuity

No changes are planned for either PB Heat, LLC, or Noritz America Corporation (Fountain Valley, CA). Both companies will remain as separate and independent subsidiaries under Noritz Corporation. Leadership continuity will be maintained at PB Heat, LLC, with Doug Shuff at the helm as President and CEO, supported by Pete Morgan as Executive VP, Gary Hainley as VP of Engineering, Dave Fuller as Controller, Barry Walsh as VP of Operations, and Mike McDonnell as VP of Marketing and Mid-Atlantic Sales.

Peerless Brand's Independent Marketing

The Peerless brand will continue to operate independently of Noritz's branded products. Customers of PB Heat, LLC and the Peerless Brand can expect uninterrupted service from their familiar local sales representatives.

Commitment to Customer Support

In their announcement, Jay Hassel and Doug Shuff thanked their customers for their unwavering support and expressed optimism about the future growth prospects under the new ownership structure.

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