In today&#;s information-rich and distraction-filled world, it can be tricky to grab the attention of your customers. But companies must find a way to cut through the noise to be successful. That&#;s where a communication tool like SMS notifications comes into play.
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With high open and engagement rates, businesses can use SMS notifications to ensure their messages are seen. In this article, we break down what is an SMS notification, how businesses can use them, and how they differ from push notifications.
What is SMS notification?
SMS notification is a text message sent to a customer's mobile to inform them of a specific event or activity related to a business or service. These notifications can include a wide range of information, such as order updates, appointment reminders, promotions, and account updates.
To send SMS notifications, businesses typically use an SMS platform that allows them to create and send messages to a list of subscribers.
SMS notifications vs. push notifications
While SMS notifications and push notifications both alert via a mobile device, there are several key differences. Here are five distinctions:
- Push notifications require a mobile app. To get push notifications from a business, customers must first download the corresponding mobile application and allow push notifications from it. On the other hand, SMS notifications take advantage of native texting technology and don&#;t require this additional download.
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- Push notifications are one-directional. A mobile user can&#;t respond to push notifications. However, they can reply to SMS notifications.
- Push notifications disappear. After a defined period, push notifications disappear from the mobile screen. On the other hand, SMS notifications stay in the message inbox unless deleted.
- Push notifications are less regulated. Since users must download an application independently, push notifications are less regulated than SMS notifications which must comply with texting laws.
- SMS notifications are more accessible. SMS notifications can send to any person with a cellphone, regardless of the type and internet availability. On the other hand, push notifications require users to have a smartphone and internet or cellular data.
Benefits of using SMS notifications
SMS notifications are a helpful communication tool for getting real-time updates to your contacts. Here are a few reasons SMS notifications are beneficial to businesses.
- Improved communication with customers. The average SMS message is read within three minutes, making SMS notifications a great way to communicate with customers quickly. Customers will appreciate the timely updates.
- Increased customer satisfaction. Customers appreciate timely and relevant updates from businesses. This improved communication often equates to higher customer satisfaction levels.
- Enhanced customer engagement. SMS notifications have a 98 percent open rate &#; significantly higher than or social media &#; ensuring your message is seen. This makes the communication tool effective for capturing your contacts&#; attention.
- No outside app to download. Customers don&#;t need to download a separate app to get SMS notifications. That&#;s because mobile phones have a native texting application.
- Easy to set up. It&#;s simple to send text message alerts with an SMS notification service. These platforms allow you to send these messages to many customers in just a few clicks.
- Cost-effective marketing tool. Unlike other marketing channels, SMS notifications don&#;t have high costs like printing and postage. SMS notifications cost pennies per message, making them a great marketing tool for reaching large groups simultaneously. Additionally, on average, SMS marketing campaigns outperform marketing campaigns.
4 examples of using SMS notifications for business
SMS notifications are best used for sharing timely and relevant information. Here are a few examples of how other businesses do it and how you can follow suit.
Emergency text alerts
Use SMS to notify contacts when emergencies arise. This could include weather alerts, public health risks, safety risks, or cybersecurity hacks.
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An emergency alert text notification.
Account updates
Share essential updates about a contact&#;s account. For example, trigger a text message to send when an individual&#;s account balance is low, when a payment is due, or when a subscription is set to end.
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An account update SMS notification from U.S. Bank.
Timely announcements
Use SMS notifications to send time-sensitive announcements. For example, nonprofit organizations could share volunteer requests, airlines could announce boarding information, and retail stores could share business hour changes.
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A timely announcement from United Airlines.
Proactive alerts
Share information with your contacts proactively via text to enhance communication and satisfaction.
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A proactive alert from a condo building.
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A simple text message can be a powerful digital marketing tool for your business.
There are many ways for businesses to reach out to users and grab attention, like push notifications or alerts, which benefit the business and the customer. However, out of all possible types of communication with customers and clients, SMS notifications have proven to be the most reliable, fast, and efficient.
In a nutshell, SMS notifications are brief text messages sent to inform your audience about an update, event, or transaction. A simple text message can be a powerful digital marketing tool for your business.
According to Mobile Squared, consumers open 90% of their SMS notifications within three minutes. On top of that, text messages don&#;t depend on Internet connection, are easily accessible, and can be modified to fit any goal, from confirming a booking to driving traffic to your website.
So how can your business benefit from SMS notifications?
Let&#;s dig in to the key role of SMS and the most relevant ways to use it to build a relationships with your audience. Don&#;t forget to go through the seven examples of SMS marketing messages!
5 Reasons to Use SMS Notifications
5 Reasons to Use SMS Notifications
One of the key reasons businesses use SMS notifications is to enhance lead generation. Texting clients via SMS is an efficient marketing technique that makes communication fast, direct, and personalized.
However, SMS marketing is just as powerful when retaining new customers. Use a powerful message delivery tool like Smarter Contact to create automated messaging campaigns,expand your audience, and build authentic relationships with your customer base.
Here are just a few examples of how a company can use SMS notifications:
- Promote important events
- Appointment confirmations and reminders
- Send promotions and discounts
- Promote certain products or services with short code or long code messages
- Provide a link for order status and tracking
Who Can Take Advantage of SMS Notifications?
Who Can Take Advantage of SMS Notifications?
Generating leads and retaining new users is vital for every modern business. SMS alerts present an endless number of opportunities to connect with clients and implement powerful text marketing strategies.
SMS notifications may become the key to success for for businesses in virtually every industry. They are likely to address the needs of real estate, recruitment, advertising, automotive, law, software development, promotions, marketing and sales, sports and fitness, event management, and more. These and other fields can take advantage of SMS solutions and use various tactics to achieve their individual goals.
For example, real estate agencies often use our text marketing tool to close more deals by making it easy to connect with potential buyers and sellers on their mobile devices. As soon as potential property buyers leave their contact information on a real estate website, an agency can remind them about open house dates, provide new offers, send requests to schedule viewings, and more.
Benefits of SMS Notifications
Benefits of SMS Notifications
According to a report from the State of Texting, an SMS notification is the fastest way to reach users out of all modern communication methods. 78% of surveyed businesses said that the messages sent directly to each customer&#;s mobile phones reach more customers than other means of communication like voice calls or emails.
But the benefits of SMS alerts go far beyond that.
Let&#;s look at the key advantages of implementing SMS marketing as a part of your business strategy.
Faster Delivery
As mentioned above, one of the main benefits of SMS notifications is the speed of their delivery to the customer. Data.ai reports that, on average, people spend 4.8 hours a day on their mobile . No matter if a person is scrolling through social media, playing a game, or listening to music, the push notification will allow them to immediately get your message.
An average customer will likely be more satisfied by getting a text than a call that may disturb them, or an that could potentially be lost or unnoticed. In addition, you can rely on SMS marketing for time sensitive notifications.
The Highest Open Rates
Open rate is the key metric for notification delivery showing exactly how many people have opened a message or . The average open rate is 21% across all industries, while the average SMS (or short message service) open rate is 98%! It&#;s clear that SMS marketing is the communication channel with the highest delivery rates and most potential.
Open rates are important because they provide a good idea of customer engagement. Plus, another reason to take advantage of SMS marketing is because text messages are trustworthy. They are typically more credible because they are less often associated with spam or unsolicited advertising. This is just one reason why open rates continue to stay close to 100%.
No Internet Required
Unlike and push notifications, an SMS notification service is dependent on an Internet connection. Without this requirement, texts are more accessible since people can get messages almost anytime and anywhere. You can reach more users and expand your capabilities without being tied to the Internet.
Customer-Centered Approach
Sending SMS messages is a perfect way to address your clients&#; needs and meet their expectations. Most people who use your service or are potentially interested in your product actually want to receive information and updates. You can provide a better customer experience with consistent, accessible updates about their purchases, interests, appointments, tracking numbers, or events.
SMS is not only a powerful marketing tool for businesses. It&#;s also a powerful tool for customer satisfaction..
Boost Lead Generation
Attracting new customers and converting them into buyers is one of the ways SMS marketing campaigns can move the needle in your company. By sending special offers, alerts, and other personalized texts to a specific target audience, you generate new leads much more successfully than with emails that often end up in the spam folder.
You can also use SMS in combination with other communication channels like emails and push notifications. This will help you develop a complete marketing funnel and capture a wider audience.
Contact us to discuss your requirements of Voice Batch Notification Service. Our experienced sales team can help you identify the options that best suit your needs.
Smart Tools
Modern bulk SMS services like Smarter Contact provide templates, solutions for automation, CRM systems, and useful tools that make communication easier and deal closing faster. You can achieve multiple marketing goals by turning to an SMS delivery software.
In particular, we offer our clients a smart Skiptracing tool that allows you to increase your response rate by 157%. With Skiptracing, you can find client&#;s numbers, addresses, and names. Smart Contact software will provide you with the latest data, separating mobile and landline information.
Data-Proven Effectiveness
Don&#;t just create an SMS marketing campaign and assume all is well. Keep a continual eye on the efficiency of your SMS marketing campaigncan improve multiple metrics and KPIs. Here are several key indicators that track your SMS performance and prove its results:
- Conversion rate
- Open rate
- Clickthrough Rate (CTR)
- Lifetime Value (LFV)
- Return on Investment (ROI)
- List growth, etc.
- Unsubscribe rate
SMS Notification Best Practices
SMS Notification Best Practices
After reviewing the key use cases and benefits of text message marketing, let&#;s find out how your business can send SMS notifications to succeed with your goals. Here are a few ways to turn short text messages into a powerful tool to engage more customers and exceed their expectations.
Follow Telecommunication Regulations
Although sending bulk SMS is completely legal, you have to follow certain telecommunication rules when conducting your campaigns. Make sure to start by getting consent from users before sending messages. This is regulated by the Consumer Protection Act (TCPA), which controls telemarketing communication via voice calls, text messages, and fax.
People can agree to receive your messages with an opt-in which includes text updates and additional offers. At the same time, make sure to providee your users an opt-out option.
Keep it Brief and Precise
The word &#;short&#; in the SMS abbreviation is not for nothing. It is a well-known fact that each message has a limit of 160 charactersnd even that can be too much. Your goal is to engage the recipients, communicate solely crucial information, and hold people&#;s attention. Otherwise, you risk losing the reader&#;s interest instead of encouraging them to respond. Thus, your SMS should be brief and concise.
Plus, don&#;t forget to include CTAs to ensure the users stay engaged in your marketing funnel!
Make the Notifications Personalized
Try to make your messages friendly and personalized. General messages that don&#;t appeal to the readers often repel people, and can even resemble unwanted spam. Use the recipients&#; names and any other personal information like previously requested interests or the users&#; location with geofencing SMS. You may also finish your messages with a personal SMS signature.
This will establish better emotional connection and allow users to feel that the message was actually intended for them. It&#;s also important not to be too formal and avoid clichés while keeping the text clear and easy to read.
Establish an Effective Schedule
Good scheduling is extremely important for an SMS marketing campaign. You should consider multiple factors here, including your target audience&#;s location, schedule, and demographics. Don&#;t send messages too often. Otherwise, the notifications will become annoying and ultimately less effective.
An automated solution will help you set up an effective messaging schedule that significantly facilitates the task of reaching the audience. See how Smarter Contact can help you.
Use Templates
Don&#;t reinvent the wheel&#;use what already works. Using templates will save you time and effort.
In addition, by segmenting your audience and creating texts for various cases and recipient groups, you can monitor how well each one works. Setting metrics to track particular SMS types&#; performance will allow you to improve your leads and reject ineffective ones. Therefore, SMS templates will help you considerably improve your text messaging campaigns.
Top 7 Examples of SMS Notifications
Top 7 Examples of SMS Notifications
Keeping in mind the best ways to use text messages for achieving your business goals, let&#;s look at several SMS notification examples serving various purposes.
Offer for Potential Real Estate Customers
George, we were glad to see you on our website today!
Is there anything we could help you with?
For any questions, please contact here:
homesweethome/contact/
Booking Confirmation
Dear Sarah, thank you for choosing our hotel! Your booking has been confirmed. We&#;re looking forward to seeing you on April 18 at 1 pm.
With questions, contact:
000-111-222.
Discount Offer SMS Notification
WHITE ROOM OFFER! Cyber Monday starts tomorrow! Take up to 50% off + free shipping for purchases of $40+!
Our shop: whiteroomstore.com
Reply HELP for support.
Delivery Notification
Darren, thank you for ordering with Brandford Ride! Your order will be delivered by 17:30. We will send an update as soon as your pizza is on its way.
Darren, your pizza has been prepared and handed to your driver Jeremy.
Thank you for using the Brandford Ride service! Enjoy your takeaway. If you have any questions, please contact us: 333-222-111.
Tracking Link
Hi Lily! Your order from PICKUPGADGET is on the way!
The status will be updated in 24 hours.
Track it here: trackingorder.com/PDRZIaB.
Abandoned Cart Reminder
Hi John! We noticed that you left an item in your cart.
Don&#;t miss it! You can finish your order now by visiting openshop.com. Reply here if you need any help.
Taxi Arrival Notification
Hi Sophie! Your booked trip with Stephen will start in 7 minutes.
He is driving a red Ford Focus, license plate BKM .
Thank you for using TaxiNY.com. For any details, please contact your driver:
444-222-555.
Take Advantage of an Automated SMS Delivery Software
Take Advantage of an Automated SMS Delivery Software
SMS notifications allow your business to reach your audience, improve customer service, and ensure the fastest possible delivery of important messages. Therefore, text messaging should become a crucial part of your marketing campaigns.
Smarter Contact has a robust automation platform that can help your business start growing with SMS marketing. Our tool will provide you with the highest message delivery rate, built-in CRM, top-rated integrations, intuitive interface, and helpful features &#; from 2-way messages to templates, duplicates, and scheduled texts.
Looking for a way to streamline your text marketing? Sign up for our 7-day trial for free to see how efficient Smarter Contact software is!
Are you interested in learning more about Itniotech - Notification SMS? Contact us today to secure an expert consultation!
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