There are three key ways to use color for impact:
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The first ismonochromaticcolor harmonies, which occur when you group items of similar hues. Clustering items of the same basic color creates a pleasing and attractive visual effect. For example, you can combine displays of radishes, tomatoes, and red bell peppers for a monochromatic red color scheme.
The second is Analogousharmonies, which comprise colors neighbors on the color wheel, such as red, orange, and yellow. Build an analogous color harmony by displaying, in succession, yellow bell peppers, orange bell peppers, red bell peppers, tomatoes, and radishes. A beautiful ombre effect can make your produce department Instagram-worthy.
Lastly, Complementarycolor harmonies are created when you juxtapose colors that are opposites or near opposites on the color wheel. This type of harmony produces a lively energy because opposite colors optically intensify one another. Try a display of yellow bell peppers next to purple eggplant, blueberries next to bright orange kumquats, and strawberries next to limes.
Create eye-catching color patterns.Varying the amount of each color in your composition also affects its impactyou dont have to stick with half-and-half. While squares and rectangles are the traditional geometric patterns in stores, change things up with spirals of contrasting colors. A summer fruit display might include yellow peaches and plums arranged in concentric circles. (Dont make things feel too precious to touch; merchandise fruit outside the design as well.)
Black fixtures will make produce colors appear more intense. Make sure theyre wiped down frequently to prevent any appearance of dust.
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Regardless of your grocery stores size, smart product presentation makes a positive impact on sales. When was the last time you took a fresh look at your produce department displays?
The best produce display ideas are the ones that get a busy shopper to slow down and take a second look. That pause often turns into additional items added to the basket. Consumers want healthy choices on the table at home, and you want them to buy their fruits and vegetables in your store.
From corner markets and family stores to large chain operations, customers shop for groceries with their eyes. Every bin, stand and rack in your produce department holds the potential to quickly turn items and boost sales. Put the power of presentation to work with these ideas for smart supermarket produce displays.
Tilted bins deserve their place as basic components in the produce section. Theyre strong and hold plenty of volume, but a variety of produce display fixtures adds visual interest that attracts more attention.
Position free-standing table bins in the center of aisles to show off produce and create traffic lanes. Racked wicker baskets and rustic wooden display carts give the area an organic feel.
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