How to create your makeup brushes line

More than just an accessory, makeup brushes have become essential items in our bathrooms.

You can find more information on our website, so please take a look.

Are you representing a cosmetic brand, a beauty influencer, a fashion brand, a makeup artist, or a spa and hotel manager? Do you wish to expand your business by launching your own makeup brush line but don’t know where to start?

Follow this guide, provided by Taiki, a makeup brush manufacturer with over 50 years of experience!

Step 1 - Preliminary work before designing your own custom makeup brushes

Know the product

First, let's cover the basics. A makeup brush comprises three parts:

• Handle: This part allows the user to hold the brush correctly and control their strokes.
• Tuft: Made from natural or synthetic fibers, it picks up and applies the makeup formula.
• Ferrule: This part connects the handle and tuft, shaping the bristles.

Determine the quality level

Your quality level will depend on your target market. You can choose from luxury, high-end, or mass-market quality. For instance, if the brushes are intended for professional makeup artists, they should withstand frequent cleaning and rigorous use. This decision will guide the materials chosen for your brushes.

At Taiki, we emphasize the final quality of all our brushes, whether they are premium or standard products. When evaluating a brush, consider:

• Manufacturing quality: Ensure that the brush is well-assembled. Does the handle detach when pulled? Do bristles break or shed during use? Can it withstand your cleaning protocol?
• Application performance: Confirm that the brush feels right and delivers expected makeup results. Does the hair effectively pick up the formula? Are there any lines or streaks on the skin after application? Is the fiber itchy, soft, or ultra-soft?

Sustainability expectations of makeup brushes

If your brand values environmental preservation, consider eco-conscious makeup tools such as natural materials, recycling, upcycling, eco-design, or vegan brushes. Your sustainability guidelines will significantly influence the design process.

Range overview

Determine how many makeup brush references you need. Will it be a comprehensive professional brush range, or just a travel brush set? Decide whether you want to cover all areas (eyes, lips, face, and even body) or focus on a specific segment.

Select an ODM makeup brush supplier

Even if you manufacture other cosmetic products, you will need a private label subcontractor for your custom brush range. Producing makeup brushes requires specialized skills, typically demanding a qualified workforce with relevant experience. Visiting our website is an excellent first step!

You are now poised to make informed decisions in designing your customized makeup brushes. Let’s explore how to create a unique makeup brush line for your brand together.

Step 2 - Makeup brushes creation with your private label brush manufacturer

The options available to you will depend on the ODM makeup tools supplier you choose. You can either select from a standard brush catalog, adding your logo, or develop an entirely new brush range from scratch. Provide a brief describing what you want, along with any benchmark products for inspiration.

Brush handle

The handle contributes to the overall appearance of your brush range or set. What shape and material do you prefer?

Common materials include wood and plastic, with aluminum also a possibility. Wooden handles utilize natural materials, often FSC certified, and are suitable for simple, cylindrical shapes. Plastic handles are injected, allowing for more complex designs unattainable with wood. If you prefer an eco-friendly plastic option, consider biobased plastic, such as our bioresin brushes, made from upcycled industrial waste like rice, coffee, or tea.

Next, select color and decoration methods, such as logo laser engraving, silk-screening, or hot stamping.

Ferrule

Typically made from aluminum, you can choose the shape (whether straight or ringed) and color, such as metallic gold, silver, or a matte finish that matches the handle. For an eco-designed brush range, aluminum ferrules can be omitted, resulting in brushes made from a single piece of wood. Additionally, wooden ferrules can be designed to allow interchangeable heads for use on a single handle.

Tuft

The tuft, or bristle, is crucial for makeup application and results. Choose the shape for each brush reference from a standard catalog, draw inspiration from benchmark products, or describe the desired shape or results.

Then, select one or multiple fibers. Initially, brush tufts were made from natural animal hair, such as goat, pony, or marten, known for high application performance. The rise of "cruelty-free" awareness and veganism has shifted the market toward 100% synthetic bristles made from materials like PBT or nylon, available in various grades and performance levels. If you seek vegan fibers with a more natural feel, consider Naturlon 60, a vegan fiber made of 60% bio-based material, minimizing petrochemical usage.

Lastly, select your tuft color, ranging from one to four tones.

Packaging

Makeup brushes can come with a protective cover or be packaged in a cardboard box or pouch. Choose a packaging solution that is tailored to your brush line or set.

Once all these steps are completed, the makeup brush manufacturer will provide drawings and samples from the factory for validation.

If you need assistance, we can help you design the ideal brush for each application or formula, drawing from our extensive experience in makeup tools development! We evaluate any project starting from 5,000 pieces per brush reference.

For additional details, visit Personalized Makeup Brushes!